Design Healthcare E-Commerce
Mobile App and Website
Design Healthcare E-Commerce
Mobile App and Website
Roles
Roles
Roles
UX Designer
UI Designer
UX Designer
UI Designer
Tools
Tools
Tools
Adobe XD
Adobe Illustrator
Adobe XD
Adobe Illustrator
Overview
Overview
Team Composition
Team Composition
A product from Anugrah Pharmindo Lestari (APL), one of the biggest healthcare companies in Indonesia. This makes eZRx a B2B and B2C marketplace.
A product from Anugrah Pharmindo Lestari (APL), one of the biggest healthcare companies in Indonesia. This makes eZRx a B2B and B2C marketplace.
Project manager, business analyst, product designer, android developer, ios developer, web developer, back-end developer, QA.
Project manager, business analyst, product designer, android developer, ios developer, web developer, back-end developer, QA.
CHALLENGES
Inconsistent
Inconsistent
Pricing
Pricing
Consistent
Consistent
Pricing
Pricing
Complicated
Complicated
Processes
Processes
Streamlined
Streamlined
Processes
Processes
Overwhelming
Overwhelming
Choices
Choices
Simplified
Simplified
Interface
Interface
E-commerce
E-commerce
Challenges
Challenges
User Needs
User Needs
Balancing E-commerce Challenges with User Needs
Balancing E-commerce Challenges with User Needs
EMPATHY MAP
Empathy map helps to uncover the emotional and psychological aspects that drive user behavior. This will improve user-centered design and act as foundation of persona.
Empathy map helps to uncover the emotional and psychological aspects that drive user behavior. This will improve user-centered design and act as foundation of persona.
PERSONA
Persona helps the research process in identifying user's pain points and needs. By focusing on specific user types, designers can create tailored experiences.
Persona helps the research process in identifying user's pain points and needs. By focusing on specific user types, designers can create tailored experiences.
CUSTOMER JOURNEY
By understanding the customer journey, we can make strategic decisions that align with user needs and business goals, such as developing new features, improving existing ones, or even pivoting the product strategy based on user behavior.
By understanding the customer journey, we can make strategic decisions that align with user needs and business goals, such as developing new features, improving existing ones, or even pivoting the product strategy based on user behavior.
Crazy 8
As part of Ideation process, we conducted crazy 8 to sketch any design ideas, then vote it to be the chosen screens.
As part of Ideation process, we conducted crazy 8 to sketch any design ideas, then vote it to be the chosen screens.
As part of Ideation process, we conducted crazy 8 to sketch any design ideas, then vote it to be the chosen screens.
FINAL DESIGN
eZ Point
The customer journey not really helps me to identify the customer's pain points but also enhances the overall experience to be user centric.
According to data from google analytics, the engagement rate for 1 year is 73%.
Since eZRx is a specifically healthcare marketplace, the description display of the products is different from usual marketplace. Things like benefits, indications, usage instructions, side effects, and warnings must be written carefully so that customers are aware of it.
The customer journey not really helps me to identify the customer's pain points but also enhances the overall experience to be user centric.
According to data from google analytics, the engagement rate for 1 year is 73%.
Since eZRx is a specifically healthcare marketplace, the description display of the products is different from usual marketplace. Things like benefits, indications, usage instructions, side effects, and warnings must be written carefully so that customers are aware of it.
KEY TAKEWAYS
Want to discuss more?
marioagung777@gmail.com